Founder, Sales Operations & Revenue Systems
Michael Lentsch
He hired the closers. The responsibility stayed.
Michael hired outsourced closers after 90-day training programs to get himself out of sales. Instead, he was still onboarding them, reviewing calls, fixing the process, and carrying the number.
He replaced those hires and built his own floor. He then helped grow four companies from nearly zero to millions in revenue, some in under six months and another within a year. The lesson was clear: hiring people is not the same as building a sales operation.
Michael has spent his career on the phones and on the floor rather than beside it. More than $60M in high-ticket sales has passed through offers he has sold, scripted, or led, and the pattern he kept seeing was the same: the offer was fine, the demand was fine, and the sales function was held together by one person who could not step away from it.
He built the ATLAS Method™ to remove that dependency. Audit, Train, Launch, Automate, Scale is the sequence he has used across multiple companies. He also wrote Atlas Academy, the training framework Atlas uses to establish a shared operating standard.
He leads offer strategy, script architecture, and the weekly standard Atlas holds its floors to.
Michael was recognised in the 2026 Global Recognition Award™ for leading sales and revenue execution. Verify the award
