Michael Lentsch
Built and ran the sales floors.
High Level People. Higher Level Results.
You can't scale a business
only YOU can sell.
Atlas builds and runs your sales team as part of your company. Paid on cash collected, with the option to make the whole team 100% yours.
Complimentary for accepted companies.
Who we serve
Coaching & consultingAgenciesInfo & educationFinancial servicesReal estate educationB2B servicesHealth & performanceMasterminds
The Atlas difference
Not a recruiter. Not a lead agency. Not just another outsourced sales team.
We recruit, certify, coach, and lead the floor as your in-house sales department.
20–40%+
Close rate our active reps hold
Below 20% and they do not work here.
$60M+
High-ticket sales led by Atlas leadership
15+ years on high-ticket floors.
$3k–$40k
Offer range we run the same method on
One standard, every price point.
2026
Global Recognition Award™
Founder Michael Lentsch, recognised for leading sales and revenue execution.
Verify the awardAwards and recognition from
Global Recognition AwardsSix Figure Landlord
100X Game ChangerThe Atlas story
Two operators. One accountable number.
Iggy Odighizuwa
Built the demand and the systems.
Outsourced closers still left the owner carrying the number. Marketing and sales still ran as two teams. Atlas puts both under one roof with one scorecard.
Read the full story →Iggy Odighizuwa · Demand and systems
One roof. One scorecard.
Michael Lentsch · Sales floor and delivery
Learn
Iggy Odighizuwa · Demand and systems
One roof. One scorecard.
Michael Lentsch · Sales floor and delivery
Learn, back to Ads
What the floor hears changes the marketing. What the marketing promises changes the training.
Our methodology
The ATLAS Method™
Five stages, one standard, whether you sell a $3,000 program or a $40,000 mandate.
Month one, or less
Audit
We map your offer, margin, lead flow, and close history, and install reporting and dashboards inside your CRM.
What you get
- Offer and margin review
- Reporting and dashboards in your CRM
- The floor blueprint we will run to
What Atlas runs for you
We don't send you people. We run the week.
Monday
Pipeline triage
Every open deal gets a next step and an owner, or it comes off the board.
Daily
Call review
Recorded calls get scored on the same sheet. Objections that cost money get drilled the same day.
Thursday
Rep one to ones
Each rep sits with their own numbers. Standards are held, not discussed.
Friday
Owner review
One page, six numbers, one accountable director. No dashboard archaeology.
The Friday page
Six numbers, per rep, every week.
- 01Touches
- 02Conversations
- 03Booked
- 04Shows
- 05Closes
- 06Cash collected
Same sheet for the floor and the owner. Nobody reports from memory.
In-house or Atlas
Building in-house can be right. Carrying it alone does not have to be.
Get a managed sales operation now, and keep the option to make the team 100% yours.
ResponsibilityBuilding in-houseWorking with Atlas
People
Recruiting, compensation, and onboarding
Standards and onboarding matched to the engagement
Leadership
Hire and develop sales leadership
A sales director accountable for the operating rhythm
Management
Carry the number while the team matures
Coaching, call review, and scorecard management
Systems
Choose and connect tools and reporting
Reporting and dashboards installed in your CRM
Qualification
Built for proven revenue engines ready for operating leverage.
The audit is a fit decision on both sides.
This is you
- You have a proven offer and qualified demand already in place.
- The owner is still carrying too much of the sales result.
- You want one operating system across marketing, setting, and closing.
- You are ready to share the numbers required to improve the system.
This isn't you yet
- You are still searching for product-market fit.
- You need lead generation rather than a managed sales operation.
- You want a single closer to manage without changing the surrounding system.
Strategic. Systematic. Scalable.
Build a business that can keep selling when you are not in the room.
Start with an Atlas Audit. We will tell you honestly whether your offer, demand, and economics are ready.
Complimentary for accepted companies.